Practice 04
Demand, run against numbers you can verify.
Paid and organic, managed to a reported figure rather than a screenshot. If the tracking isn’t honest, we fix that first.
What this covers
Ad management
Meta, Google, and video. Retainer plus a percentage of spend, both published before you sign.
Creative iteration
New variants monthly, on a testing cadence rather than a quantity you have to police.
Organic social
Planning, posting, stories, engagement, and inbound messages across the platforms that matter to you.
Google Business Profile
Categories, geography, posts, questions, review response, citations, and rank tracking. Apple Business Connect included.
Search content
Articles on a schedule with backlink pursuit — written to rank, not to fill a calendar.
Review generation
A request flow that runs itself and a response commitment we hold ourselves to.
What you own
Ad accounts, business manager, profiles, and creative — yours from the start, and yours if you leave.
- Ad accounts owned by your business manager
- Creative source files, not just published assets
- Monthly reporting that reconciles to platform spend
- Ad spend paid by you, direct to the platform — never through us
- A quarterly review of what to stop doing
Start with a call. We will tell you what this actually needs.
Thirty minutes, no charge. The first question we will ask: “Who owns the ad account today, and can you log into it right now?”