Practice 03
The plumbing that makes the rest of it measurable.
Tracking, integrations, and reporting. Unglamorous, usually skipped, and the reason most marketing spend can’t be evaluated.
What this covers
Conversion tracking
Tag manager, server-side conversions, platform events, and call tracking with dynamic number insertion.
Reporting & dashboards
One place where spend, leads, and revenue reconcile. Built once, maintained monthly.
Platform integration
Your CRM, EHR, or ordering platform wired to the site. Field mapping and end-to-end testing included.
A2P 10DLC registration
Brand and campaign registration, plus the carrier back-and-forth. Most agencies forget to price this at all.
CRM & operations builds
Scoped individually. The largest thing we build, and the one that outlives every campaign.
What you own
Every account, key, and pipeline in your name — with the field mapping documented so a future vendor can pick it up.
- Accounts created under your organization, not ours
- Documented field mapping between every system
- End-to-end test evidence, not an assurance
- A dashboard whose numbers reconcile to the platforms
- Written runbook for the integration
Start with a call. We will tell you what this actually needs.
Thirty minutes, no charge. The first question we will ask: “When a lead converts today, what’s the first system that knows?”